Hakim, Ikhwanul. “Segmentation, Targeting and Positioning in Determining Product Purchasing Decisions”. Jurnal Ilmu Manajemen Advantage 7, no. 1 (June 26, 2023): 79–88. Accessed January 9, 2026. http://niscalamandirialafasy.com/index.php/adv/article/view/924.